CUSTOM SOLUTIONS · APPS · INTEGRATION · AUTOMATION · AI
Custom web and mobile apps, automation and integration for small and mid-size companies — built to fit the way you already work.
WHAT WE DO
Internal tools, portals and dashboards for the desk, and scan stations for the warehouse floor. One system, shaped around how your company already works.
Get the systems you already pay for to swap data on their own — orders, stock, prices, tracking — with retries, logs and nobody retyping anything.
Get rid of the work that comes back every week — matching numbers, reordering, reporting, paperwork — and give those hours back to your team.
Put AI on the work that's too big to do by hand — product copy, paperwork, endless sorting — with a person approving anything it changes.
SELECTED WORK
01 RETAIL & E-COMMERCE
6 weeks to first sync · ongoing support
Two customers bought the last one within an hour of each other, on two different stores, because neither store knew the other had already sold it. Somebody had to phone one of them and apologize.
02 DISTRIBUTION & WHOLESALE
8 weeks · ongoing support
The packer reads the address off one screen and types it into another, weighs the box and types that in too, compares carrier tabs by eye, then goes back into two systems to paste the tracking number. Per box.
03 DISTRIBUTION & WHOLESALE
Eleven months and counting · ongoing
Changing one barcode meant opening five systems and editing it by hand — and every quote, purchase order and invoice ever raised still carried the old one, forever.
OPTIMIZE WITH AI
Nine hundred product pages with no descriptions. A drawer of scanned invoices. Three years of transactions to sort. Nobody has a spare month, so it never gets done — and it costs you every month it doesn't. This is the work AI is genuinely good at.
Most of your records never reach the AI at all. Cheaper steps handle them first, so you only pay for the hard ones — and there are fewer of those every month.
Everything it writes comes out of your own records — your products, your numbers, your search data. If a fact isn't in there, it doesn't reach the page. No made-up specifications, no invented claims for a customer to find.
Every suggestion waits for a click, with its reasoning next to it. Your catalog, your prices and your books are never edited by a machine working alone, so a bad suggestion costs you five seconds instead of a week of cleaning up.
It remembers every correction, so it needs to ask the model less often as it goes. Month three costs less than month one for the same work — which is the opposite of how a subscription behaves.
The AI is the last step, not the foundation. If a model goes down or gets slower, everything else keeps running and you have a few more things to approve by hand. Nothing stops.
And if a rule would solve your problem, we'll write the rule and charge you less. A good deal of what gets sold as AI is a lookup table with a subscription attached.
HOW IT GOES
We follow one record from start to finish and time what it costs you today.
A working screen you can log into, before we build the real thing.
Working software in front of you every week.
On your server, with your data, in one command.
We stick around for changes, or hand it over clean.
WHO WE BUILD FOR
IN THEIR WORDS
We used to hold back stock on purpose because we did not trust the number. Now the site shows what is actually on the shelf, and I have stopped getting the phone calls about orders we cannot fill.
Before this, shipping a three-box order meant typing the same address three times and then going back into two systems to paste the tracking. Now the girls scan it and the label prints. Nobody has asked me for the carrier password in months.
We had the same product under three different barcodes and nobody could tell me which one was right. Now I change it in one place and it fixes the invoices too. That part I did not expect.
BUILT WITH
STRAIGHT ANSWERS
Getting started is one flat fee, and it gets you a written map of how the work flows today plus a scoped recommendation. That’s yours whether you carry on or not. The build is then a fixed price per phase, agreed after the prototype has settled what we’re actually building, so the number you approve is the number you pay. Ongoing support is a small monthly retainer you can cancel. We don’t bill open-ended hours for work we can define.
Most systems are in your team’s hands within two to four weeks. You get a prototype you can log into in the first week or two, then a running system a cycle or two after that. Small automations often ship in days. Bigger builds touching several outside systems take longer, and the case studies on this site give their real timelines. Either way there are no quiet months — you see working software every week.
You do, both of them, outright. You get the code, the installer and the documentation. There’s no license, no platform fee, and no clause that makes leaving expensive. It all ships as a standard setup that another developer can pick up and carry on with. Nothing we build needs us to stick around, which is deliberate — it keeps us honest.
That’s most of what we do. We’ve connected back-office databases, Shopify stores, shipping and carrier platforms, payment processors and accounting systems — often several at once, in both directions. Age is rarely the problem. If a system has an API or a database we can read, we can usually work with it. We check exactly that early on, before you commit to anything.
Usually for the better. Often we build the piece that needs specialist integration work and hand it over, or we work alongside someone in-house who knows your business far better than we ever will. We write for whoever comes next by default: standard tools, plain database changes, documented setup. If your developer would rather own it outright, that’s a good outcome, not a lost sale.
The people who built it look after it. Anything that talks to other companies’ systems needs someone watching, because those platforms change whether you asked them to or not. A support retainer covers monitoring, fixes, keeping up with those changes, and small improvements — with a response time we agree up front and a monthly note on what changed. You can also take the whole thing in-house. The installer and the docs exist for exactly that.
Systems run on your own servers whenever you want them to, and the data stays in your database. Passwords and keys live in config files, never in the code, and they’re hidden in every screen. People only see what their role allows, and anything touching stock or money is written down with a name and a time. If the work involves live data we sign an NDA before we start, and we clean up anything used for a demo.
Book a call and tell us about the job that costs your team the most hours — the Monday report, the retyping, the count that never adds up. We’ll tell you on that call whether it’s a fit and roughly what it would take. If it is, we come out and time the current process, then put a scope and a price in writing. No proposal deck, no procurement theater.
FROM THE BLOG
Everyone says retyping an order takes a minute. Timed honestly it takes four to nine, and the typing is the cheapest part of the bill.
Sep 08, 2026Spreadsheets don't fail slowly. They fail at four specific points, and each one has a warning sign you can check this afternoon.
Sep 08, 2026Four questions and a scoring table that settle the buy-versus-build argument with evidence, instead of whoever sounds most certain in the meeting.
NEXT STEP
Tell us what's eating your team's time. We'll tell you what it takes to fix it.
A 30-minute call. No slide deck, no obligation.
We reply within one business day.
